JennaCash launched in 2004 as ClubJenna’s affiliate program.
According to Grdina, over the next 2-4 weeks, JennaCash will combine with PornStarBucks as version 4.0. The company is currently working out the details, but will continue to pay flat payouts on their program sites.
“We want to have the best of both programs,” Grdina said of the merger, which he said will be called JennaCash/PornStarBucks.
JennaCash features a top roster of industry talent and provides original content to affiliates across a wide span of niches. The program also features streaming video and shoots exclusive content of Jenna girls.
Grdina joined Aly Drummond on AVN Afternoons for an update on ClubJenna along with company representative Mo Tassoubji, vice president of operations, who runs the Internet side of the company. Chandie Foster is director of webmaster relations.
ClubJenna was first conceptualized by Grdina and Jameson in 1999 and finally launched in 2000, despite an uncertain outlook for many dot-com companies.
“We came up with a concept to combine the best ideas from an MSN homepage and the better parts of a porn site,” Grdina said. “We began signing the likes of Jill Kelly, Briana Banks and Tera Patrick. We brought them all under one roof and put them in the program, and we paid them, which is kind of a novelty in this industry.”
Shortly after, ClubJenna began shooting its own video content and partnered with Vivid Entertainment, which Grdina called the smartest move they could have made.
Set for an August release, ClubJenna’s next release will be “Jenna Loves Pain,” Jameson's first bondage film.
Jameson attained near mega porn stardom through her recent release of “How to Make Love Like A Porn Star,” which made record sales on the New York Times Book Review.
In June, ClubJenna reported that revenue is expected to climb this year to $30 million, a 30 percent increase from last year’s figures. Profits are expected to reach nearly $15 million this year.
Jameson also revealed to Forbes magazine that she pays her new stars a base of $50,000 to $150,000 a year, plus a 3 percent cut of any sales over the 10,000-copy mark.
