Industry professionals responsible for the revamping and expansion of the Swingers.com dating community site are looking for 1-10 investors with hopes to raise $1 million.
The Swingers.com team had already raised $100,000, which they used to build the site begin preliminary market research.
Managing partner Brandon "Fight The Patent" said that he joined up with the project to help build an actually useful swinging site.
"There are no fake profiles, no scams going on to puff up the site, especially as I am involved with it," he said. "Believe me, I know the stuff that goes on with dating sites, and I am making a pretty clear stance that Swingers.com will not be doing any of those tactics."
Brandon pointed out that while the current incarnation of Swingers.com works as a basic portal site for swingers, he said that he and his partners plan to push the site in a new direction that will incorporate elements of MaximOnline.com, Craigslist and various celebrity sites, with the ultimate goal being a site that provides an edgy, sexy way for people to find hookup partners and casual dates.
Brandon said that the site's traffic has grown from 800 to 2,000-plus uniques per day and that 47 percent of traffic is type-in.
"Not many have killer domains that get type-in traffic," Brandon said, adding that the site's redesign will be a full rebranding effort intended to attract buyers like MySpace or Maxim.
The minimum investment is $100,000. Those interested should email brandon@swingers.com.
