According to the company, its Smart Niche tool uses one snippet of code to evaluate the niche of affiliate web pages and then display a highly targeted Flash video or static image advertisement designed to maximize conversions.
Marc B, owner of MovieRoom.com, feels that the Smart Niche system is the answer to the tedious process of choosing specific advertising for every single page of a website.
"You have to figure out the page's content then go to an affiliate program's webmaster area, select an ad that best matches that theme, copy the code, paste it in, repeat, repeat, repeat," Marc B said. "That could take hours or days. And there is no guarantee that you are picking the best targeted ad to convert your page's traffic."
Marc B illustrated the benefits of implementing the new system by describing how an affiliate added the Smart Niche code into his site's template, displaying different targeted banners on over 10,000 pages automatically.
"He used to just put our 'hardcore' Flash video banner on every page. [Now] he has effectively tripled his sales with the Smart Niche Tool," Marc B said. "This level of advertising precision was previously impossible for him to achieve."
A demo of the Smart Niche technology is available online.