Juniper Predicts Threefold Increase in Mobile Entertainment Revenue by 2012

Hampshire, UK — A report issued in January by U.K.-based market research firm Juniper Research assesses the mobile entertainment market through 2012, and concludes that there will be significant growth during that period.

The report is wide-ranging in its scope and evaluates the breadth of content available on mobile platforms, including segments such as mobile TV, mobile gambling, mobile games, mobile UGC (User-generated content), mobile adult, mobile music and infotainment.

A related press release issued January 23 by Juniper projects a threefold increase in mobile entertainment revenue "from just over $20 billion in 2007 to more than $64 billion by 2012."

Dr Windsor Holden, the author of the report, said that consumer usage in the overall mobile market is definitely changing, and that new growth areas and opportunities are now in play.

"With revenues from voice services declining and messaging revenues flatlining, last year finally saw a number of more sophisticated entertainment services begin to fulfill their potential and redress the balance," Holden said.

The report asserts that the music, games and mobile TV sectors will account for most of the projected growth, but that other sectors, including adult, will also contribute.

However, Juniper also cautions that in some mobile areas — such as gambling, adult content and some social networking services — national and international legislation could either adversely impact on growth, or in some cases prevent any service deployment.

Other findings from the Juniper report include:

  • Regulations and prohibitions will limit opportunities in the adult and gambling sectors, although Juniper Research envisages that restrictions on gambling services in the key US market will ease in the medium term;
  • China and the Far East will remain the largest regional market for mobile entertainment throughout the period covered by the report, with revenues rising from $8.5bn in 2007 to nearly $21.3bn by 2012;
  • Entertainment service adoption remains constrained by difficulties with the user interface, network speed and coverage and the excessive cost of data services.
The mobile entertainment report, which costs approximately $2000, is available on the Juniper research website.
Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Show More