At Friend Finder, Crosson originated several marketing initiatives and co-brands, including those for Hustler and Penthouse. With more than 17 years of corporate experience, Crosson has worked with many e-commerce companies, such as Flipside, Map Quest, AOL, e-coupons and Inc Magazine Online.
Crosson's introduction to DateApp.com came from Friend Finder's valuation of competitive technologies. Over a period of several months, Crosson and Rob Brackett, current CTO of Friend Finder, evaluated potential synergies between the two companies with DateApp's CEO, John Michael Cataldi.
"Though greatly impressed with Friend Finder as a company, we felt that the best course of action for DateApp is to execute on our current strategy," said Cataldi. "We do not directly compete for consumers with companies such as Friend Finder, Match, or others in the marketplace, our main focus in on long term growth with our web based partners, by providing them with their own dating community to match not only their site, but also their member demographics."
Crosson's activities will be focused on several technologies DateApp will soon be releasing to its portal network with a special focus on paid conversion and membership retention.
"I am pleased to be an active participant on DateApp's Advisory Board," said Crosson. "Given my exposure to the industry as a whole, I have the upmost belief that DateApp will become a major force in the industry. Two technologies, soon to be released, have increased paid member conversions five times higher than the industry's average, that's huge for DateApp's partnered webmasters."
For more information, visit www.DateApp.com.