The company agreed to pay $40,000 to Toronto, Canada-based domain consultation firm DnStrategy.com, said SplitInfinity CEO Chris Jester.
“We’ve been fighting to buy it for a while now,” Jester told XBiz. “At least six years. One of the original owners used to send up a ton of referrals and we got a lot of traffic off it. So, we set up a commission deal with it and, eventually, it just ended up being a better idea to buy the whole thing.”
Jester said that the domain is currently being used as a portal to the regular SplitInfinity.com site, but that the company might end up putting up a portal to the industry as a whole later on.
The new site will not be used to rebrand SplitInfinity, Jester said, primarily because SplitInfinity resonates on a deeply personal level for him.
“When I was a little kid, I read this book by Piers Anthony called SplitInfinity and it really changed my life,” said Jester, who noted that many of his projects over the years have born the SplitInfinity name and a San Diego band even adopted the name.
Even though the company has only had control of the domain for a few days, it’s already proving its word, Jester said.
“Already, the domain is generating a couple thousand unique hits a day,” Jester said. “It’s definitely got some kind of bookmarks, because we’re getting hits from all over the place.”
According to Jester, the domain may have originally been used as a hosting company, because much of the traffic that is currently being generated by it are people specifically looking for hosting providers.
