Search Wars Heat Up, Microsoft Launches Search Tool

REDMOND, Wash. – After publicly admitting that it had made a mistake by underestimating the revenue potential of the search engine market, 18 months later, Microsoft has finally launched its new beta search technology to a great deal of industry fanfare.

Building on its previous MSN search model, which was powered by Yahoo and other companies, the Redmond, Washington-based software king has now developed an entirely Microsoft-powered search tool called MSN Search, which launched Thursday in 26 markets and 11 languages.

The new search engine can locate email and desktop files, access more than 5 billion web pages and cull results from Microsoft's Encarta encyclopedia. MSN Search can also launch specific actions from the search interface, such as listening to song samples and buying and downloading songs from MSN Music.

MSN Search enables users to conduct searches specific to a geographic location with a "Search Near Me" option that localizes results. Search queries can also be customized to yield results specific to news content, language, images, Internet domains, website addresses and web page popularity or creation date.

Although a full rollout of the search engine won't be available until next year, Microsoft said in a statement that, over time, MSN Search will completely replace the search engine Microsoft currently licenses from Yahoo.

"The release of our beta is a huge step toward delivering the information consumers are looking for online, faster than previous versions of MSN Search," said Yusuf Mehdi, corporate vice president for the MSN Information Services.

Analysts that have so far tested out the beta search tool have given it a lukewarm reception, although there is mounting speculation that the software king could still claim a substantial portion of market share from search rivals Google, Yahoo, Ask Jeeves and AOL.

In a counter move this week, Google announced that it had nearly doubled the size of its search engine index to more than 8 billion web pages, dwarfing Microsoft's 5 billion.

Google made a similar move when Yahoo launched a search engine powered by its own in-house technology by expanding its web index to 4.3 billion pages.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Romero Mr. Alien to Present XBIZ Talk at Amsterdam Conference

XBIZ is pleased to announce that noted producer/director Romero Mr. Alien, the impresario of the XMAs award-winning studio Hentaied, will present an exclusive talk at next month’s Amsterdam conference.

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

Show More