Swiss Navy Reports ANME Success, Nabs StorErotica Awards Win

POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, is reporting "excitement and praise" for its new product launches at the ANME Founders show earlier this week.

Additionally, Swiss Navy won a 2022 StorErotica Award as Sexual Enhancement Company of the Year.

"This was the first in-person ANME show in over two years and attendees were thrilled to be back to business face-to-face," a rep said. "Swiss Navy’s new streamlined booth was also an elegant, welcome surprise for buyers."

Briana Watkins, VP of sales and marketing for M.D. Science, noted the opportunity to "connect with customer-partners in person this week has been incredible."

"There’s nothing like being able to physically share our newest products with people. Many of our products involve taste and sensations that need to be experienced," she added. "This year’s ANME was special because of the past couple of years and the isolation that many dealt with. I speak on behalf of our entire team when I share that this was truly our most successful ANME show yet."

Watkins noted Swiss Navy has been implementing changes recently with the arrival of a new CEO as well as the premiere of a new booth and the introduction of an online training certification program to support retailers, "many of which are experiencing a high turnover rate."

Since joining the Swiss Navy team almost three years ago, Watkins has "strived to create new products and programs to better help our customer-partners reach their business goals. We understand that when our partners are successful, we’re successful. And this goal is infused into our business practices and affects everything from our new products to the marketing resources on our B2B site.”

The new Swiss Navy products that premiered at ANME that "were created with intent and thoughtfulness."

"Our new kits, which are a convenient mini design, were definitely a clear hit,” she noted. "Two new kits were added to the Swiss Navy lineup, each featuring three one-ounce bottles of lubricants and/or toy cleaner. These kits were created in response to customer requests and are already garnering record-setting order numbers. We know that consumers are spending their money wisely right now and we intentionally created kits to maximize their purchase dollars."

Another new addition was the Anal Jelly Premium Personal Lubricant that blends the qualities of Swiss Navy’s Premium Anal Lubricant and Slip ‘N Slide Premium Jelly Lubricant. Being an in-person show, buyers were also "reintroduced to Swiss Navy’s Deep Throat Fast Acting Oral Numbing Spray in a delicious, salted caramel flavor."

"Buyers were universally excited with our new products,” said Watkins. “Swiss Navy is known for creating the best lubricants on the market and we wanted to add products that reflected our quality and commitment."

Shipping for the new products is planned for 60-90 days from the close of the ANME show; buyers are invited to contract their preferred sales rep to place orders.

SE Awards Win

The 15th annual StorErotica Awards ceremony was held during ANME on Tuesday night, where Swiss Navy picked up Sexual Enhancement Company of the Year.

“I have the honor of extending our thanks from our entire Swiss Navy family, and we are all truly grateful to StorErotica and our entire industry for this honor,” Watkins said. “We know there are a lot of great companies in our field, and we appreciate StorErotica and our industry for recognizing our commitment and quality. And we were thrilled that after two long years we were able to accept our award in person."

Winners are decided exclusively by readers of StorErotica Magazine.

“Our entire Swiss Navy team has truly brought our company to new heights with our focus on customer service and product quality,” Watkins continued. “The fact that these are basically 'reader’s choice' awards makes our win so much sweeter — and we appreciate you."

Visit and find Swiss Navy online and on Twitter.

Swiss Navy

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