LOS ANGELES — Playboy has launched premium fan site Centerfold, described as the next evolution of the legacy brand's "long history at the intersection of culture and sex."
Dedicated to "creative freedom, artistic expression and sex-positivity," Centerfold launches with a formidable list of "founding launch creators... hailing from the worlds of music, fashion, fitness and adult entertainment," starting with Cardi B as founding creative director.
Adult personalities among the founders include Ana Foxxx, Elsa Jean, Mia Malkova and Lana Rhoades.
"As of today, Centerfold creators can offer personal content subscriptions, the ability to directly message with their fans and more," a rep explained. "As the platform continues to expand, the roadmap includes highly sought features in merchandise design, production and distribution capabilities, digital content production, live streaming, blockchain integration and more."
In October, Playboy's parent company acquired content platform Dream for $30 million in order to adapt its technology as the infrastructure for Centerfold.
