LOS ANGELES — Playboy's parent company is acquiring content platform Dream for $30 million to adopt it as the infrastructure for their upcoming premium fan site Centerfold.
According to a report by Forbes, PLBY Group Inc. acquired the platform to speed up the launch of Centerfold, which “is now set to begin operations in the fourth quarter of 2021 rather than the second half of 2022 as was originally planned.”
As XBIZ reported in September, Playboy conceived Centerfold as "a home for the world’s top creators to interact directly with their fans and expand their communities and commerce businesses."
“The Dream infrastructure will effectively serve as the technological backbone of Centerfold,” Forbes reported Monday, adding that “there will be an e-commerce connection with the Playboy brand attached to the platform also so users can purchase products and merchandise associated with the historic brand. Cryptocurrency usage and NFT applications are also reported to be featured on the site.”
CEO Ben Kohn told Bloomberg the "creator-led" service will "build upon Playboy’s long history providing leading voices with a safe platform for creative expression."
Dream co-founders Mike Dow and Mike Berman released a statement declaring themselves “very proud of Dream’s product and technology foundation and team, and our ability to quickly serve as a scalable platform for a brand and creator network as significant as Playboy’s.”
