LOS ANGELES — Cardi B has been named Playboy’s first-ever “Creative Director in Residence” and “Founding Creative Director” of the legacy brand’s new premium fan platform, Centerfold.
According to the bunny brand, the performer will “provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more.”
“It is a dream come true to officially join the Playboy family,” Cardi B extolled through a statement. “I can’t believe this is real.”
“For as long as I can remember, I’ve felt connected to Playboy,” the rapper and social media star added. “It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms.”
“I have so many ideas already — I can’t wait!” she concluded.
Through her Instagram, Cardi B elaborated, “I know y’all are going to love what we put together. I’m starting this party right as the Founding Creative Director and a founding member of Centerfold, the new creator-led platform from Playboy coming soon.”
She declared herself “excited to launch our new creator-led platform. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about.”
“For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me,” she invited.
PLBY Group CEO Ben Kohn said, “Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy. Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand.”
Back in October, PLBY Group acquired content platform Dream for $30 million in order to adapt its technology as the infrastructure for Centerfold, which is expected to launch soon.
