POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, has begun shipping its newest product, Slip 'N Slide Premium Jelly Lubricant.
Available in 2oz and 5oz tubes, the product made its industry debut in July via the all-digital ANME/XBIZ Show.
"With the holidays just around the corner, we’re excited to get our newest Swiss Navy addition out to our customers,” said Briana Watkins, M.D. Science VP of sales and marketing. “Our original Swiss Navy Water-based Lubricant is incredibly popular because of its unique thickness and its ability to liquify with friction. Our new Slip ‘N Slide Premium Jelly Lubricant formula is even thicker, allowing it to stay exactly where it’s placed. And our feedback thus far has people loving it.”
Slip ‘N Slide Premium Jelly Lubricant was designed to "increase intimate comfort," a rep explained. "This ultra-thick formula is soft and smooth, fragrance-free and non-greasy. Its richness was developed to allow for enhanced preparation for sexual intimacy and to help ease discomfort and personal dryness."
The rep cited a study by Indiana University that found women who used lubricant during sexual activities reported significantly higher satisfaction and overall pleasure. Additionally, the company's research shows that clinicians often prescribe the use of OTC lubricants, especially thicker jelly formulas, for anal intercourse.
"Part of the reason our newest collections launched in 2021, Desire by Swiss Navy and 4-in-1 Playful Flavors, were so successful is that our development team looked to research and consumer trends for guidance,” Watkins explained. “Part of our goal at Swiss Navy is to strategically create products that will increase sales for our own customers. Their success is our success. And the tremendous amount of sales orders we’ve already received for Slip ‘N Slide shows us that this product, too, will be a winner.”
Additionally, M.D. Science is "mindfully taking every possible measure to ensure shipments are safely fulfilled given the ongoing global pandemic," the rep said.
Visit Swiss Navy online and on Twitter for additional information or contact a preferred sales rep.
