Swiss Navy Shares Sex Tips for August as 'Anal Pleasure Month'

POMPANO BEACH, Fla. — Swiss Navy is sharing sex tips to commemorate August as "Anal Pleasure Month."

The Good Vibrations retail chain declared "Anal August" in 2011 and, since then, "anal play in many forms has become quite popular in all 12 months of the year," noted a rep. "In celebration, Swiss Navy would like to share four important things to know for good anal play experiences, whether partnered or personal."

Those tips include:

  • "Go Slow!"
    Excitement tends to make people rush things along, said the rep. "We suggest taking your time and truly enjoying the pleasures that anal exploration can provide,” said Briana Watkins, VP of Sales and Marketing for M.D. Science Lab, parent company of Swiss Navy.
  • "Breathe!"
    "Holding one’s breath can cause the body, and the anus, to tense up, making anal play less comfortable," the rep advised. "We suggest relaxing and remembering to take deep, calming breaths."
  • "Thoughtful Communication!"
    "When enjoying partnered anal play, it’s important that you and your partner are on the same page with expectations," noted the rep.
  • "Lube — Lots and Lots of Lube!"
    Lubricants are "essential" for pleasurable anal experiences, said Dr. Sunny Rodgers, Intimate Health Advisor for M.D. Science Lab

“The rectum is not self-lubricating," said Rodgers. "Using lubrication is crucial whether using a toy, fingers or intimate body parts. Without lubrication there is a high probability for damage to your sensitive anal area.”

While recent research indicated "saliva is the most common lubricant used for anal sex, spit does not provide the appropriate level of lubrication needed," the rep explained. "Silicone lube is used most often for anal play because of the extra cushion and longevity that it provides, but Swiss Navy’s water-based lubricant formulas are gels that liquify with friction, making them an excellent choice for anal pleasure."

Visit Swiss Navy online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

We-Vibe Debuts 'Temp' Heating and Cooling Vibrator

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

Show More