Swiss Navy Shares Sex Tips for August as 'Anal Pleasure Month'

POMPANO BEACH, Fla. — Swiss Navy is sharing sex tips to commemorate August as "Anal Pleasure Month."

The Good Vibrations retail chain declared "Anal August" in 2011 and, since then, "anal play in many forms has become quite popular in all 12 months of the year," noted a rep. "In celebration, Swiss Navy would like to share four important things to know for good anal play experiences, whether partnered or personal."

Those tips include:

  • "Go Slow!"
    Excitement tends to make people rush things along, said the rep. "We suggest taking your time and truly enjoying the pleasures that anal exploration can provide,” said Briana Watkins, VP of Sales and Marketing for M.D. Science Lab, parent company of Swiss Navy.
  • "Breathe!"
    "Holding one’s breath can cause the body, and the anus, to tense up, making anal play less comfortable," the rep advised. "We suggest relaxing and remembering to take deep, calming breaths."
  • "Thoughtful Communication!"
    "When enjoying partnered anal play, it’s important that you and your partner are on the same page with expectations," noted the rep.
  • "Lube — Lots and Lots of Lube!"
    Lubricants are "essential" for pleasurable anal experiences, said Dr. Sunny Rodgers, Intimate Health Advisor for M.D. Science Lab

“The rectum is not self-lubricating," said Rodgers. "Using lubrication is crucial whether using a toy, fingers or intimate body parts. Without lubrication there is a high probability for damage to your sensitive anal area.”

While recent research indicated "saliva is the most common lubricant used for anal sex, spit does not provide the appropriate level of lubrication needed," the rep explained. "Silicone lube is used most often for anal play because of the extra cushion and longevity that it provides, but Swiss Navy’s water-based lubricant formulas are gels that liquify with friction, making them an excellent choice for anal pleasure."

Visit Swiss Navy online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

EIS Acquires Willie.nl, Willie.be

German wellness group and Satisfyer parent company EIS has acquired Willie.nl and Willie.be.

Orion Expands Cottelli 'Fantasy' Line

Orion Wholesale has added four new lingerie sets to its Cottelli Fantasy collection.

Biird's 'Namii' Highlighted on Bustle

Bustle has featured Biird’s Namii in a roundup about clitoral stimulators.

Blush Expands 'Aria' Collection With 4 New Vibes

Blush has introduced four upgraded versions of vibrators from its Aria collection.

We-Vibe Debuts 'Melt 2' Vibrator, Air Pulse Massager

We-Vibe has introduced its new Melt 2 vibrator/air pulse massager.

Full Circle Expands 'Savage Me' Line of Male Torsos

Full Circle has expanded its line of Savage Me male torsos.

Nalpac, Entrenue Sign Distro Deal With Like A Kitten

Nalpac/Entrenue has inked a deal to distribute Like A Kitten pleasure products.

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its highly anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Show More