Swiss Navy Announces Retailer Contest Winner

POMPANO BEACH, Fla. — M.D. Science Lab, makers of the Swiss Navy brand, has announced the winner of their latest retailer contest, which spotlighted the creative talents of retailers as they designed their own Desire by Swiss Navy displays.

“Believe me when I say our decision was no easy task,” said Briana Watkins, M.D. Science’s VP of sales and marketing. “Our entire team was overwhelmed by the talent in our industry. The display entries we received were gorgeous, classy and very well designed.”

The Adam & Eve retail store located in Palatka, Florida was named the winner. The grand prize valued at over $200 will be presented to the store's retail staff.

“We’re excited and very pleased with our win,” said Melissa Lott, storeowner. “We had a lot of fun with the Desire display and are happy to have won.”

Desire by Swiss Navy is the newest collection by M.D. Science Lab and was launched earlier this year.

“We want to celebrate women’s achievements in all their forms, so it’s especially wonderful to have our new Desire by Swiss Navy female-centric collection available,” said Watkins.

To view the latest Swiss Navy product range, visit SwissNavy.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Masturbator 10' Stroker

Orion Wholesale has introduced Masturbator 10 stroker from its What You Never Expected (WYNE) line.

Svakom Debuts 'DuoGlow' 5-in-1 Vibe

Svakom has introduced its new DuoGlow five-function vibrator.

Eversense Toys Launches 'Crowdfundr' Campaign

Pleasure brand Eversense Toys has launched a Crowdfundr campaign.

Flirt4Free, Lovense Introduce New 'Interactive Control' Features

Flirt4Free has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 'Violet Vixen' Vibe From 'Temptasia' Collection

Blush has introduced the Violet Vixen vibrator from its Temptasia collection.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced three new outfits from its Cottelli Costumes line.

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Cock Ring Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Show More