POMPANO BEACH, Fla. — Swiss Navy is now shipping its newest collection, Desire, following a debut at the ANME/XBIZ show last month.
"We are excited to get our Desire by Swiss Navy collection into the hands of our customers," VP of Sales and Marketing Briana Watkins said. "We can now provide our customers in the lubricant space with this female-created collection and its very upscale, classy appearance offering a refreshing look. This has been my pride and joy project and I am overwhelmed with the support it has received thus far."
"Our research found that women control 85% of consumer spending in the U.S. and over $36 trillion dollars globally,” said Watkins. “We wanted to strategically create a complete collection that accommodated this demographic shift. I’m very happy and proud to say Desire by Swiss Navy offers what a female-driven economy is looking for."
A rep described the range as "unique with its specific development by women, for women. This comprehensive product line provides everyday essentials and solutions for fulfilling intimate desires with key ingredients and unique formulations created with the female body in mind."
"Swiss Navy’s in-depth research found women, in particular, are more enthusiastic about the involvement in discussions about sexuality and do not hesitate in experimenting with sexual wellness products, particularly ones created to meet their specific needs," the rep continued. "The Swiss Navy female-led development team kept their research in mind during their concept-to-creation process in order to ensure consumer sales."
"While shipping for the Desire by Swiss Navy collection is in full swing, the team is also mindfully taking every possible measure to ensure shipments are safely fulfilled given the current COVID-19 situation," the rep noted.
For additional details, contact a preferred sales rep, visit SwissNavy.com and follow the company on Twitter.
