LOS ANGELES — Ad exchange network Double Impact, formerly Double Pimp, has rebranded as TwinRed.
According to the company, the "comprehensive" rebranding elevates its focus on advanced technology and customer support, and encompasses a new name, logo, website and market positioning, including new management to lead the company — with the naming of industry veteran Peter Rabenseifner as CEO, a traffic expert with a proven track record in online advertising and management.
“When I joined this exciting project under the new direction, it was clear that we have to aim big,” Rabenseifner explained. “Not only to work according to the latest and most professional standards but also to create a new, solid brand that provides the base for our ambitious future plans.”
TwinRed collaborated with the marketing agency Ferras to come up with a brand that stands out and shows solidity, professionalism and clear communication.
Rabenseifner is proud of the new branding and notes the company "strives to be the best in this industry in terms of technology, client support, and delivering desired results to its partners."
“The new TwinRed brand communicates all of this by incorporating the legacy of Double Impact,” he said. “The 'Twin' hints at the Double in the previous company’s name and the 'Red' comes from the corporate color of our new parent company.”
For more information, visit twinred.com or email advertising@twinred.com.
