LOS ANGELES — Adult industry market research firm SWR Data has published a report on clip platform performance and sales.
According to the report, titled “What’s Behind the Rise in Clips,” the number of creators claiming clip sales as their primary source of revenue has risen 24% year over year, based on SWR’s most recent survey of 550 adult creators. The percentage of creators reporting fan site subscriptions as their primary source of income has fallen 20%.
“Creators are tiring of fan site hustle culture,” said SWR Data co-founder MelRose Michaels. “Faced with social media instability and the constant need to find new fans, they’re increasingly looking for income sources that are more stable. While subscription sites really launched the fan site revolution, we’re starting to see creators question the trade-off for having to be on 24/7.”
Added SWR Data co-founder Mike Stabile, “The data points to a potential shift in the creator economy. We’ll be diving into the data more over the coming weeks and months to help creators and platforms navigate this new world.”
The report is part of SWR’s annual State of the Creator survey, which polled more than 500 working adult creators in the fall of 2025. The anonymous survey covers a wide range of subjects central to the creator economy, including demographics, income trends, work habits, platform sentiment, and revenue challenges.
To read the full report, click here.