UK Age Verification Efforts Continue Despite Recent Setback

UK Age Verification Efforts Continue Despite Recent Setback

LOS ANGELES — One of the biggest challenges facing the online adult entertainment industry over the past few years has been keeping abreast of the U.K.’s efforts to mandate age verification before allowing the country’s consumers to access age-restricted materials.

Questions of how and when implementation would occur; which AV solutions would enable compliance; and even which sites would be required to comply, led to some confusion for website operators, as well as new opportunities for service providers — but this all came to a halt when after several delays, the U.K. shelved its plans.

But not so fast.

An “Urgent Question” has been raised in Parliament — and the answer may have adult website operators worried.

According to Parliament’s official website, “if an urgent or important matter arises which an MP believes requires an immediate answer from a government minister, they may apply to ask an urgent question,” and in this case the pointed question posed by MP Margot James concerned “the future of age verification for online pornography.”

James explained that the sudden cancellation of the AV rollout “came as a shock to children’s charities, the age verification industry, the regulator and the online pornography industry itself, all of which were ready for, and expecting, the age verification regulations to be brought into law by the end of this year.”

Answering was Matt Warman, Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport, who engaged in a discussion with James and other MPs, during which a much more comprehensive approach to the problem of age- and identity-verification was revealed — including a call for mandatory facial recognition before being granted access to adult-oriented websites.

“It will always be the priority of this Government, and probably of any Government, to protect citizens in general and children in particular. We will do that online just as much as we would seek to do offline,” Warman explained and noted this had driven the U.K. to change its approach to age verification on the internet. “Adult content is too easily accessed online and more needs to be done to protect children from harm. We want to deliver the most coherent approach possible.”

Warman believes children can be better protected through the Online Harms agenda than through the measures dictated by the Digital Economy Act, which, for example, did not regulate social media outlets, such as Twitter, which was mentioned as being a conduit for underage users to be exposed to porn accidentally or otherwise and thus in need of regulation.

“I shall be straightforward,” Warman stated, “it will take slightly longer to do it through this mechanism, but we will go as fast as we can and deliver on the agenda in a more comprehensive way.”

Warman also supports the continued participation of the BBFC in this process, because of its expertise in content classification, and revealed that some £2.2 million (~$2.85 million) was spent by the government on AV to date.

Despite the investment, lingering concerns remain over age verification protocols, data security, privacy and more, with tech companies charged with taking a more proactive role — a role that some have already embraced, as was noted by one MP.

“Keeping our children safe must always be a priority, and I too am deeply concerned by this delay. Age verification is achievable,” Vicky Ford (Chelmsford) stated and pointed to a working example of AV tech. “The company Yoti in my constituency is already providing highly accurate digital ID in 170 different countries.”

Timeliness rather than technology seemed to be on the minds of most MPs, however, with widespread dismay being expressed over the inevitable delays that would result from changing tactics at this late stage in the game; and many questions about why the initial proposals could not move forward with additional measures added later.

“We are committed to the U.K. becoming a world leader in the development of online safety technology as a whole. This is a part of that, and it includes age verification tools, which will continue to be a key part of it,” Warman stated of the expanded effort. “This is not an indefinite postponement of the measures that we are seeking to introduce, it is an extension of what they will achieve.”

The full exchange is available here.

This author has long commented that “age verification” is a ruse in some quarters to implement “identity verification” — crumbling any remaining naïve notions of personal anonymity on the internet — and this now appears to be the more predominant line of legislative thinking regarding the broader threats that internet usage both enables and exacerbates.

Regardless, AV isn’t dead. It appears to be merely delayed, once again, as it morphs into something much more comprehensive.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Romero Mr. Alien to Present XBIZ Talk at Amsterdam Conference

XBIZ is pleased to announce that noted producer/director Romero Mr. Alien, the impresario of the XMAs award-winning studio Hentaied, will present an exclusive talk at next month’s Amsterdam conference.

Show More