'Shameless Sex' Backs New Findings on Men's Versus Women's Response to Sexual Stimuli

LOS ANGELES — April Lampert and Amy Baldwin, hosts of the weekly "Shameless Sex" podcast, have weighed in on a recent study that suggested men’s and women’s responses to sex and sexual imagery are essentially the same.
 
While popular theories of the past have positioned men as more ardent consumers of porn and more easily turned-on by visual stimuli than their female counterparts, a recent study published in the scientific journal, Proceedings of the National Academy of Sciences (PNAS), reports otherwise.

According to the report titled, "Neural Substrates of Sexual Arousal are not Sex Dependent," the findings confirm just that: that women are equally aroused by much of the same stimuli as men.
 
Baldwin shared her thoughts on the matter. “April and I started our podcast exactly because of this study’s findings—which we already knew. Women are as sexual as men, we do get turned-on in many of the same ways as men and we should not be shamed for being our sexual selves.”
 
The New York Times also reported these findings in an article, "What Can Brain Scans Tell Us About Sex," where its author, Kim Tingley, articulates what "Shameless Sex" feels "most ladies have known all along."
 
“The science of sex is inherently paradoxical," says Tingley. "For centuries, social stigma, prejudice and misogyny have condemned as aberrant sexual pleasures we now know are healthy… to what extent do cultural attitudes toward pornography — historically, women have been shamed for consuming it — influence both our subconscious and conscious responses to sexual images?”
 
Lampert and Baldwin have long discussed “the differences in the ways men and women regard sexuality, how the brain processes such stimuli and how the proliferation of negative outside social influences, and our responses to it, can lead to buried shame, both physically and psychologically, in certain people,” said Baldwin.
 
“This is why we continue to talk about this. The more we are open to discussion and open in our desires without being chastened for having such thoughts, the better we can understand each other and feel safer in expressing ourselves and our sexual choices without stigma,” she concluded. 

For more from "Shameless Sex," find them online and follow them on Twitter and Instagram. 

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Show More