'Shameless Sex' Backs New Findings on Men's Versus Women's Response to Sexual Stimuli

LOS ANGELES — April Lampert and Amy Baldwin, hosts of the weekly "Shameless Sex" podcast, have weighed in on a recent study that suggested men’s and women’s responses to sex and sexual imagery are essentially the same.
 
While popular theories of the past have positioned men as more ardent consumers of porn and more easily turned-on by visual stimuli than their female counterparts, a recent study published in the scientific journal, Proceedings of the National Academy of Sciences (PNAS), reports otherwise.

According to the report titled, "Neural Substrates of Sexual Arousal are not Sex Dependent," the findings confirm just that: that women are equally aroused by much of the same stimuli as men.
 
Baldwin shared her thoughts on the matter. “April and I started our podcast exactly because of this study’s findings—which we already knew. Women are as sexual as men, we do get turned-on in many of the same ways as men and we should not be shamed for being our sexual selves.”
 
The New York Times also reported these findings in an article, "What Can Brain Scans Tell Us About Sex," where its author, Kim Tingley, articulates what "Shameless Sex" feels "most ladies have known all along."
 
“The science of sex is inherently paradoxical," says Tingley. "For centuries, social stigma, prejudice and misogyny have condemned as aberrant sexual pleasures we now know are healthy… to what extent do cultural attitudes toward pornography — historically, women have been shamed for consuming it — influence both our subconscious and conscious responses to sexual images?”
 
Lampert and Baldwin have long discussed “the differences in the ways men and women regard sexuality, how the brain processes such stimuli and how the proliferation of negative outside social influences, and our responses to it, can lead to buried shame, both physically and psychologically, in certain people,” said Baldwin.
 
“This is why we continue to talk about this. The more we are open to discussion and open in our desires without being chastened for having such thoughts, the better we can understand each other and feel safer in expressing ourselves and our sexual choices without stigma,” she concluded. 

For more from "Shameless Sex," find them online and follow them on Twitter and Instagram

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Like a Kitten to Launch 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will launch its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

Show More