'Shameless Sex' Backs New Findings on Men's Versus Women's Response to Sexual Stimuli

LOS ANGELES — April Lampert and Amy Baldwin, hosts of the weekly "Shameless Sex" podcast, have weighed in on a recent study that suggested men’s and women’s responses to sex and sexual imagery are essentially the same.
 
While popular theories of the past have positioned men as more ardent consumers of porn and more easily turned-on by visual stimuli than their female counterparts, a recent study published in the scientific journal, Proceedings of the National Academy of Sciences (PNAS), reports otherwise.

According to the report titled, "Neural Substrates of Sexual Arousal are not Sex Dependent," the findings confirm just that: that women are equally aroused by much of the same stimuli as men.
 
Baldwin shared her thoughts on the matter. “April and I started our podcast exactly because of this study’s findings—which we already knew. Women are as sexual as men, we do get turned-on in many of the same ways as men and we should not be shamed for being our sexual selves.”
 
The New York Times also reported these findings in an article, "What Can Brain Scans Tell Us About Sex," where its author, Kim Tingley, articulates what "Shameless Sex" feels "most ladies have known all along."
 
“The science of sex is inherently paradoxical," says Tingley. "For centuries, social stigma, prejudice and misogyny have condemned as aberrant sexual pleasures we now know are healthy… to what extent do cultural attitudes toward pornography — historically, women have been shamed for consuming it — influence both our subconscious and conscious responses to sexual images?”
 
Lampert and Baldwin have long discussed “the differences in the ways men and women regard sexuality, how the brain processes such stimuli and how the proliferation of negative outside social influences, and our responses to it, can lead to buried shame, both physically and psychologically, in certain people,” said Baldwin.
 
“This is why we continue to talk about this. The more we are open to discussion and open in our desires without being chastened for having such thoughts, the better we can understand each other and feel safer in expressing ourselves and our sexual choices without stigma,” she concluded. 

For more from "Shameless Sex," find them online and follow them on Twitter and Instagram

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Fleshlight Debuts Robin Coffins Stroker

Fleshlight has introduced its new Pro stroker, molded from the anatomy of Robin Coffins.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Show More