'Shameless Sex' Backs New Findings on Men's Versus Women's Response to Sexual Stimuli

LOS ANGELES — April Lampert and Amy Baldwin, hosts of the weekly "Shameless Sex" podcast, have weighed in on a recent study that suggested men’s and women’s responses to sex and sexual imagery are essentially the same.
 
While popular theories of the past have positioned men as more ardent consumers of porn and more easily turned-on by visual stimuli than their female counterparts, a recent study published in the scientific journal, Proceedings of the National Academy of Sciences (PNAS), reports otherwise.

According to the report titled, "Neural Substrates of Sexual Arousal are not Sex Dependent," the findings confirm just that: that women are equally aroused by much of the same stimuli as men.
 
Baldwin shared her thoughts on the matter. “April and I started our podcast exactly because of this study’s findings—which we already knew. Women are as sexual as men, we do get turned-on in many of the same ways as men and we should not be shamed for being our sexual selves.”
 
The New York Times also reported these findings in an article, "What Can Brain Scans Tell Us About Sex," where its author, Kim Tingley, articulates what "Shameless Sex" feels "most ladies have known all along."
 
“The science of sex is inherently paradoxical," says Tingley. "For centuries, social stigma, prejudice and misogyny have condemned as aberrant sexual pleasures we now know are healthy… to what extent do cultural attitudes toward pornography — historically, women have been shamed for consuming it — influence both our subconscious and conscious responses to sexual images?”
 
Lampert and Baldwin have long discussed “the differences in the ways men and women regard sexuality, how the brain processes such stimuli and how the proliferation of negative outside social influences, and our responses to it, can lead to buried shame, both physically and psychologically, in certain people,” said Baldwin.
 
“This is why we continue to talk about this. The more we are open to discussion and open in our desires without being chastened for having such thoughts, the better we can understand each other and feel safer in expressing ourselves and our sexual choices without stigma,” she concluded. 

For more from "Shameless Sex," find them online and follow them on Twitter and Instagram

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Honey Play Box Debuts 'Kai Pro' Stroker at EroSpain

Honey Play Box introduced the new Kai Pro stroker at the 2026 EroSpain trade show in Barcelona.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents about their level of satisfaction from masturbating.

Lovense Reveals Results of 'Prostate Pleasure' Survey

Lovense has published the results of a survey on men’s reluctance to explore prostate pleasure.

Kiiroo Debuts 'Keon 2' Stroker

Kiiroo has unveiled its new Keon 2 Stroker.

WSST Partners With OEJ to Launch 'Cristal Collection'

We Sell Sex Toys (WSST) has partnered with Our Erotic Journey (OEJ), adding the Cristal Collection to its curated catalog of pleasure products.

E-Stim Introduces 'The Slider' System

E-Stim Systems has introduced The Slider insertable electrode system.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new chain collars to its Bad Kitty collection of fetish accessories.

Eldorado Releases 2026 Lingerie Catalog

Eldorado Trading Co. has released its 2026 Lingerie Catalog.

Pipedream Names Sunny Winkleman Account Executive

Pipedream Products has appointed Sunny Winkleman as its new account executive.

Show More