DALLAS — Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.
According to a rep, the portal was built to support Sliquid's retail partners, healthcare practitioners, distributors, media collaborators, and brand partners.
"Sliquid HQ represents a strategic evolution in how the brand supports its partners, bringing together product education, merchandising assets, ingredient transparency, media relations, and brand collaboration opportunities into a single, streamlined platform," the rep said.
The platform's features include product and ingredient education; access to virtual and in-person product training; sample provision to medical practitioners; a proprietary AI for generating branded marketing materials; and the 13-module Sliquid Certified Expert Training Course.
"Our retail partners have always been at the center of our growth," said CEO and co-founder Cynthia Wielgosz Elliott. "This portal is more than just a resource; it’s a reflection of our commitment to our shared success. We’ve created a space where our partners can feel confident, informed, and fully supported in bringing Sliquid to their customers."
Added Vice President of Marketing Erik Vasquez, "Our goal with launching Sliquid HQ was to build a resource that supports our partners in a truly functional way. With our brand refresh being the catalyst, it was critical that we evolve how we show up and ensure our partners have the tools to stay aligned with that elevated aesthetic."
For more information, visit HQ.Sliquid.com.
