LOS ANGELES — Bisexual consumers now make up more than a quarter of all porn fans, according to new data from xHamster, released in celebration of Bisexual Awareness Week.
According to the site, over 22 percent of recent survey respondents specifically identified as bisexual, with another 4.7 percent identifying as “other” — something besides straight, gay or binary.
The survey, conducted earlier this year by xHamster, involved more than 11,000 adult consumers in the U.S.
“These numbers are astounding, and nearly 10 times higher than what we see reported in previous studies,” said xHamster VP Alex Hawkins. “Perhaps viewing porn encourages you to think more broadly about your sexual identity. When it comes to getting off online, our sexuality is much more fluid than people are willing to admit.”
Even among those who identify as heterosexual, over 4 percent of men and 31 percent of women said they regularly watched same-sex films of their own gender.
The study also showed that bisexuals were much better adjusted when it came to their porn-viewing habits and were 17 percent less likely than straight counterparts to feel conflicted about the amount of adult content they consumed.
“No matter what your sexuality, or what gets you off, we can learn a lot from the bisexual community,” Hawkins added. “They don’t have nearly the same shame or conflict that so many people do about their sexual desire.”
“Whether straight, gay or bi, more than a third of our audience now regularly enjoy same-sex films,” he concluded. “While I wouldn’t necessarily say that porn turns you bi, it seems to help people come to terms with their own sexual fluidity.”