New Augmented Reality App Previews Bondage Gear at Home

New Augmented Reality App Previews Bondage Gear at Home

LOS ANGELES — Calling it “a spicy, if not a little unconventional, future for sex toy commerce,” Third Aurora has entered the adult augmented reality (AR) arena with its “Every Single Sex Toy” app.

According to the Geelong, Australia-based developer, inquisitive couples who are “eager to try, but simply too shy” can now view items such as bondage cages, whips and chains and more, in the comfort of their own home by using its new app, which virtually displays the items as they will appear in the actual home.

“The result is a visualization realistic in every detail,” stated a company rep. “Users can even walk around the item to see it from all viewpoints or check whether it will fit in with the current décor.”

The team behind the app believes that the technology will play a huge role in not only sex toy sales, but many other industries as well and acknowledges that the platform will provide a bit of a giggle for consumers at first.

“There’s certainly been a lot of people giving it a go and some office banter about all the bits and pieces you can see. We’re expecting that at the start,” said company co-founder Dave Chaffey. “But once the initial laughter dies down, watch this become a serious channel for commerce.”

“Think about it for a second,” Chaffey added, “If you’re a coy couple looking to purchase bondage equipment, where do you start? You can look online, but photographs don’t give you the true picture. You really need to view it in a three-dimensional setting you know well, to see if it’s going to match the bedroom suite.”

The proof-of-concept is part of Third Aurora’s aggressive moves into AR commerce.

“We’re making technology accessible [by] creating purpose-built app platforms, for specific needs, which are easily available and simple to use,” Chaffey explained. “We see tremendous opportunity in the next five years to catch a significant market share.”

The simplicity of the platform allows anyone with a mobile phone to visualize a three-dimensional object, sitting perfectly in place, in their own home. This same technology is being rolled out for use across multiple industries — for example, previewing new homes, garages, heaters and air conditioning, with Third Aurora already developing a dozen industry-specific platforms since its inception earlier this year.

“No doubt about it, for a certain percentage of the population, this will be a new platform for commerce, particularly when the size of the item and its exact position matters,” Chaffey concluded. “We believe that smartphone augmented reality will play a part in 2-to-4 percent of sales, across all industries, within five years. It's an untapped field.”

For more information, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters by country in August and September.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Autoblow Introduces AI Companions With Device Interface

Autoblow has debuted a new series of AI companions that can control the Autoblow Ultra stroker.

Motorbunny Expands 'Grip' Line With 'Fleshlight' Attachment

Motorbunny has added a new Fleshlight-compatible attachment to its Grip line of sex machine attachments.

AV in Focus: A Guide to Unlocking Compliance With Clarity

The age verification era isn’t coming — it’s here. Laws are already on the books in numerous U.S. states, as well as in the U.K., France and beyond.

Canadian Privacy Commissioner Endorses National AV Bill

Philippe Dufresne, privacy commissioner of Canada, has voiced support for a bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Ricky Johnson Launches 'Ricky's Resort' Through YourPaysitePartner

Ricky's Room studio honcho Ricky Johnson has launched his latest site, RickysResort.com, through YourPaysitePartner (YPP).

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

Show More