Dame Products Discusses Pending Lawsuit on 'Today Show'

Dame Products Discusses Pending Lawsuit on 'Today Show'

NEW YORK — Alexandra Fine and Janet Lieberman of Dame Products made an appearance earlier today on the "Today Show" to discuss their pending lawsuit with New York's Metropolitan Transportation Authority (MTA) over advertising discrimination. 

In an interview with NBC's Morgan Radford, Fine and Lieberman state their case, asserting that the lawsuit is about far more than just a subway ad. 

"Advertising has a big impact on the fabric of society," said Lieberman. "It controls what you see and what you think are valuable products worth spending money on and caring about."

Following nearly a year of back and forth with Outfront Media, the MTA's third-party ad agency, Dame alleges that their ads were rejected on a discriminatory basis and, as Radford reported, claims that their rights to free speech, due process and equal protection were violated. They are subsequently seeking $150,000 in damages. 

In a draft of their formal complaint, the pair cite a smattering of other advertisements that have run in New York's subways featuring breast augmentation surgery, male sexual enhancement pills and sexually suggestive content as the basis of their claim. 

"If you’re allowing sexual content within ads for nonsexual companies but you’re not allowing sexual companies to run non-sexual ads, then how is that really better," questioned Lieberman. 

The MTA responded to the "Today Show," stating that their ad policy "is not gender-based or viewpoint discriminatory," and that "ads for sex toys or devices for any gender are not permitted," while "advertising for FDA-approved medication is permitted." 

MTA's statement comes after the company recently updated its advertising policy, which originally only banned "sexually explicit material," to now specifically exclude sex toy companies, creating a dangerous double standard. 

The female-fronted brand that's become known for their mission to "close the pleasure gap" with their no-fuss, ergonomically designed products is celebrating their fifth anniversary this year. 

As CEO and co-founder Fine put it, "What we really want to spend our time on is showing [people] how to enjoy sex and feel good in their body but unfortunately in order to do that we also need to advocate for and fight for our rights."

Click here to watch the interview.

For more from Dame Products, find them online and follow them on Twitter

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lovense Announces 'Moan Translation' App Feature

Lovense has announced the new Real-Time Moan Translation feature for its app.

Electric Novelties Expands 'Blue Line C&B Gear' Collection

Electric Novelties has introduced 19 new items from its Blue Line C&B Gear collection.

Biird Debuts 'Namii 2' Vibrator

Biird has introduced its Namii 2 vibrating suction toy.

Osuga Debuts 'Papillon' 3-in-1 Nipple Vibe

Pleasure brand Osuga has introduced its new Papillon three-in-one nipple vibrator.

Hubba Hubba Launches Crowdfunding Campaign

Adult retailer Hubba Hubba has launched a GoFundMe to raise funds for store repairs and to pay its bills.

Kheper Releases New 'Santa's Secret Positions' Game Collection

Kheper Games has released its new "Santa’s Secret Positions" collection of couples games.

DDLGland Debuts 'Halloween' Butt Plug Collection

Pleasure brand DDLGland has unveiled its new Halloween butt plug collection.

Sagami Original Debuts '0.01' Extra-Thin Condoms in UK

Japanese wellness brand Sagami Original has introduced its 0.01 condoms, which it dubs the "world's thinnest," in the U.K. market.

Onahole Introduces New 'Croissant' Stroker

Pleasure brand Onahole has introduced its new Bread de Ecstasy Croissant stroker.

Full Circle Debuts 'Olia' Bullet Vibe Collection

Full Circle has introduced its new Olia line of bullet vibrators.

Show More