ExoClick Reveals Q1 Dating Statistics

ExoClick Reveals Q1 Dating Statistics

BARCELONA — ExoClick has revealed its networkwide dating traffic statistics for 2019’s first three months.

According to the innovative ad company, each quarter it releases its network statistics in order to provide advertisers with business intelligence information so that they can make the right targeting decisions when buying ad spots. For Q1 2019 ExoClick examined two ad formats: push notifications and native advertising and their respective top five geos by market share.

“Push notifications is the ad format of the moment and during Q1, dating was one of the biggest verticals in the format’s top five geos, coming in at the No. 1 position in the U.S., Germany and the U.K. and in second place in India and Italy,” said a company representative. “Men’s Nutra products were the No. 1 vertical in India and Italy and the second most popular vertical in the U.S.”

The CTRs for dating traffic using push notifications are:

  1. Italy 2.21 percent
  2. U.S. 1.44 percent
  3. U.K. 1.16 percent
  4. India 1.11 percent
  5. Germany 0.97 percent

ExoClick’s Q1 statistics for native advertising also showed dating offers being a popular choice for advertisers in the top five geos for market share. Dating came first in the U.S., France and Italy and second in Germany and Spain.

The CTRs for native ads promoting dating are:

  1. Italy 0.2 percent
  2. Spain 0.14 percent
  3. France 0.13 percent
  4. Germany 0.11 percent
  5. U.S. 0.07 percent

“Our user base for push notifications has seen strong increases comparing Q4 2018 with Q1 2019. Active users have grown by 243.64 percent and subscribed users up by 107.28 percent,” said Evangelos Zirdelis, ExoClick’s sales and ad operations director. “Similarly we have increased the number of native impressions served in Q1 compared to Q4 last year with a 13.14 percent increase in impressions and a 25 percent increase in clicks. The popularity of the dating vertical shows how effective both these formats are for driving clicks to advertiser and affiliate offers.”

More ExoClick network stats for Q1 are available here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

CamModelDirectory Launches Platform Upgrade

CamModelDirectory has launched its CMD 3.0 platform upgrade.

AEBN Publishes Popular Searches by Country for June, July

AEBN has released the list of popular searches from its straight and gay theaters by country in June and July.

Playboy to Move Global HQ to Miami Beach

Playboy announced today that it will be moving its global corporate headquarters from Los Angeles to Miami Beach.

Bellesa Plus Names Magalie Rheaut as Chief Growth Officer

Bellesa Plus has named Magalie Rheaut as its Chief Growth Officer.

PASS to Relaunch Performer Subsidy Fund

PASS has announced that it will relaunch the Performer Subsidy Fund (PSF) to cover sexually transmitted infection (STI) test panel costs for up to 10 people each month.

Pineapple Support Taps Austin Ponce as Brand Ambassador

Pineapple Support has named Austin Ponce as its newest brand ambassador.

Taylor Vixxen Stars in New DezyRed Interactive VR Game

Taylor Vixxen stars in an interactive VR game from DezyRed.

XBIZ Amsterdam's Jakarta Hotel Sold Out, Additional Hotels Announced

Guest rooms at XBIZ Amsterdam’s host conference venue, Jakarta Hotel, are now completely sold out.

Show More