BARCELONA — ExoClick has announced the promotion of Evangelos Zirdelis to director of sales and ad operations.
According to the company, Zirdelis previously held positions at the company including head of performance, director of business intelligence and network director, and will now work to further integrate the sales, marketing, business intelligence, client care and compliance departments in order to optimize the workflow and increase opportunities both for ExoClick’s business as a whole and for ExoClick’s clients.
He will also set short, medium and long-term sales objectives and develop new platform features, ad formats and AI algorithms to create a deeper understanding of data analysis.
“I am very excited to be taking on this new, challenging role,” Zirdelis says. “The ad industry is driven by data matched with the continual development of new technologies that are used to harness and monetize this data. My objective is to ensure that ExoClick continues to lead the industry with new innovations, whilst adapting to market trends and maximizing its opportunities to generate revenues for our clients.”
For his part, ExoClick CEO Benjamin Fonzé is pleased to elevate existing staff to further grow the company.
“Evangelos has been working at ExoClick for five years now and the experience and knowledge that he has gained is vast,” Fonzé says. “He has also built up excellent contacts within the ad industry as a whole, so it was a natural progression for us to offer him this new position.”
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