COLORADO SPRINGS, Colo. — Buoyancy Digital, the digital media buying and SEO/SEM firm, has selected Becky DeForest as company partner and COO.
DeForest, an industry veteran and former CEO at affiliate program Adult Revenue Service (ARS), will spearhead conversion optimization support for clients.
DeForest was a co-founder at ARS, one of the first and largest subscription content ecommerce site portfolios and affiliate networks online.
“Her skills complement those of Rod, CIO and SEO specialist (also CyberStampede co-founder) and Scott, Buoyancy Digital founder, chief media buyer and certified SEM specialist,” Buoyancy Digital said in a press release. “The combined team has been supporting adult media & commerce online for more than 60 years.”
Buoyancy Digital and sister company CyberStampede provide SEO, social media and digital media buying services to drive targeted traffic from all available platforms for clients in various age-restricted industries.
According to Scott and Rod, “having the honor of bringing Becky on board as both a leader in the company as well as a practitioner of conversion optimization was exactly what we and our clients needed to advance business goals.”
“We procure traffic. By having in-house talent that knows adult industry business models dating back to 1996, Becky can help our clients ensure they convert more of the traffic they buy from all sources,” they said.
Buoyancy Digital said it has more than $300 million in deal flow output for clients, which it provides a plethora of services.
“The company provides both consultative and ongoing hands-on solutions and best-in-class services and technologies as part of its portfolio, including support for direct social media revenue, organic and paid search (SEO and SEM), display advertising and affiliate program resource management,” Buoyancy Digital said.
For more information about the company, go to BuoyancyDigital.com.