LOS ANGELES — Treffpunkt18.com has revealed data suggesting that spring is the season of love.
According to the adult and casual dating website, its statistics team took Easter as an occasion to see if springtime has any effect on member behavior, and as it turns out, it found a 67 percent increase in German logins around this holiday.
“If you’re in the dating space and have [targeted] traffic, Treffpunkt18.com should be on your list,” says a company spokesperson. “We’re expecting exceptionally high peak times for Spring of 2018 as well.”
The spokesperson notes that not everyone is looking for a fling, and here too, the site can help.
“Many singles search for and find like-minded contacts on our site too. However, we have an increasing number of members, situated in relationships, specifically looking for flings,” the spokesperson reveals. “A wide variety of highly engaged users I’d imagine, which make for strong conversion possibilities and thrilling user lifetime values!”
The Treffpunkt18 team also looked at time frames.
“Members seem to be actively looking for one-night stands and affairs especially before work and early in the evening. According to the infographics, there are peak times for breakfast (7-9 a.m.) and also towards the end of the day (4-8 p.m.),” the spokesperson explains. “Only Berlin starts particularly late. Most logins take place around 10 p.m. One could assume that’s mostly due to the party crowd looking for dates before they’re off to celebrate the night away.”
“In contrast, Cologne does not really want to be inspired by the spring awakening. The city comes in at last place in the top ranking. In Munich, which is otherwise considered a rather prude region, things are more active than expected. Second place for the Bavarians, after Leipzig and still ahead of Hamburg,” the spokesperson concludes. “According to the data collected, singles can look forward to a particularly busy springtime in 2018 and webmasters could profit by joining the already hot season.”
For more information, email makemoney@trafficpartner.com.