LOS ANGELES — AgeChecked has entered into a partnership with AVyourself in a bid to make age verification more robust and straightforward for online consumers.
The partnership between AgeChecked, a solution provider for online retailers of age-restricted goods and services, and AVyourself, a W2 Global Data brand, will allow users that are attempting to access age restricted services online to verify their age instantly, rather than having to repeat the age verification process each time they visit a website.
According to AgeChecked CEO Alastair Graham, the upcoming Digital Economy Act, which is set to enforce mandatory age checks for those attempting to access adult content online, will require all website owners to verify the age of their digital users at the point of service.
“To ensure the age verification process is simple and does not delay the customer journey, AgeChecked and AVyourself have teamed up to support businesses in keeping the buying process as simple and as quick as possible,” Graham explains. “Users can simply log on to a website using either the password for their verified AgeChecked or AVyourself account to prove their age immediately.”
As both systems do not store personal information, such as driving licenses or credit card details, and allow customers to create an anonymized account, this offers greater security and buyer protection.
“Having worked in the financial services and gambling sector for many years,” adds AVyourself CEO Warren Russell, “we bring our experience and knowledge to the affiliation and look forward to working together with AgeChecked to provide the best possible product and service available.”
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