BARCELONA — ExoClick has announced the launch of its members’ area traffic business, headed up by Kelan Stone.
According to the company, this new traffic source allows publishers of membership sites to have an additional revenue source via CPM ad spots while giving advertisers the opportunity to target their offers to this lucrative traffic.
Among the main traffic sources are dating sites with Tier 1 English speaking visitors, with ExoClick already having partnerships in place with top dating programs such as Traffic Mansion — considered to be one of the best-converting traffic sources for advertisers because its users have already paid for a dating service.
“We are extremely happy to partner with ExoClick,” Traffic Mansion’s Jenny González says, “a like minded company who fit in with our technology and optimization-driven strategies to maximize revenue generation with membership area traffic.”
ExoClick’s deep understanding of the traffic market allows it to advise publishers on the ideal banner layout and page placement, the correct timing of when to display internal offers versus external offers in order to generate new net sales revenue, and more.
“Advertisers obtain much higher visibility because of the limited ad placements available for each site, so they are not competing with many different offers fighting for the consumer’s attention on the same page,” Stone explains. “Ads that appear inside a membership site tend to generate a CTR that is 10 to 40 times higher than those that appear on a free content site.”
Stone says that as well as ad spots, ExoClick is offering advertisers emailed newsletter blasts ideal for dating, cam and health offers, offering a set amount of email clicks on a CPC basis.
“ExoClick’s highly experienced sales team coupled with our proprietary technology ensures that both membership site publishers and advertisers are in a win-win situation,” Stone adds. “We offer a no risk solution to increasing members’ area revenues because we understand how to achieve this without impacting the user experience or cannibalizing the publisher’s internal sales.”
“For advertisers,” Stone adds, “we offer an exclusive, high quality, highly converting traffic source from a range of key partners including Traffic Mansion.”
ExoClick’s membership area traffic is available through the company’s admin panel or account managers.
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