Calvista, pjur Announce Exclusive Distro Deal

Calvista, pjur Announce Exclusive Distro Deal

MELBOURNE, Australia — To mark 15 years of working together, Calvista now distributes three pjur products exclusively.

Founded in 1995, the pjur group launched pjur Original in the European market and then expanded distribution to Australia and New Zealand in 2001, choosing to partner exclusively with Calvista.

“pjur stands for uncompromised quality, not only in their products, but the way they do business,” said Roger Sheldon-Collins, general manager of Calvista. “We are honored to celebrate this significant milestone and we look forward to many more years of representing the pjur brand in Australia and New Zealand.”

Headquartered in Wasserbillig, Luxembourg, the pjur group is a global company with a portfolio of more than 45 products, which continues to grow each year.

pjur recently expanded its men’s range, with pjur superhero STRONG performance spray, pjur MAN STEEL Gel and pjur MAN XTEND Cream. All three products have been developed to utilize the properties of natural ingredients to enhance and stimulate.

In celebration of the companies’ milestone, the three new products are available exclusively through Calvista for the launch period.

pjur MAN XTEND Cream contains a combination of ginkgo and ginseng extracts, to bene t circulation. pjur MAN STEEL Gel is designed to be intensively massaged in; developed with paprika extract it can intensify stimulation.

Joining the superhero series, pjur superhero STRONG performance spray is designed for prolonged enjoyment for men. The unique formula contains a higher concentration of ingredients than previous pjur superhero sprays and is also enriched with ginger. Ginger extracts can stimulate and reduce oversensitivity of the skin, making this product perfect for anyone looking for longer performance.

”It’s been 15 years that pjur and Calvista have been working together — a partnership, which means a lot to me as Calvista has been our first partner in Australia and we’ve always had a great and successful time,” pjur CEO Alexander Giebel said. “For us at pjur, it is very important that we can rely on our partners around the world who have the best knowledge of their countries, culture and clients. That is why we are so happy with having Calvista at our side.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Show More