BUDAPEST — Adult ad network ClickPapa.com recently implemented RiskIQ into its infrastructure to automatically audit advertisements running through its system.
The move, ClickPapa founder László Rácz said, is a big step towards having an efficient and secure advertising network with the early detection of malware and other harmful activities that may otherwise get into the system through banners and other means of active ad zones.
“Now that we have set up this partnership between ClickPapa.com and RiskIQ, our credibility and our quality of traffic has significantly improved much to our publishers’ and advertisers’ benefit,” Rácz said. “We have reached a new level of trust with our customers with the help of RiskIQ.”
ClickPapa serves hundreds of advertisers and publishers worldwide, offering CPM/CPC models and industrydefining features, such as geo-based CPM, fallback codes and server-to-server postback, among others.