Domain Name Sells for $8.9 Million

LOS ANGELES — The domain name has sold for $8,888,888 in an all-cash transaction.

Purchaser of the prime domain is the Prague-based operator of and

The seller is Rick Schwartz, self-described as the “Domain King,” who purchased the domain in August 2007 for $42,000 “from a college student who bought it the week before for $5,000″

Schwartz said that “has earned well in excess of over $10 million via parking and redirects without ever providing actual adult content,” according to

Schwartz said that he turned down a $5 million offer for, and that he most recently received a bid of $7.5 million before settling on the nearly $8.9 million sales price with the and operator.

The sale, handled by, reportedly ranks as the 4th-highest publicly reported, all-cash, domain sale of all time. In comparison, sold years ago for $13 million, sold for $9.5 million and sold for $3 million.

Schwartz has quite a history selling domains. He sold for $1.3 million in 2003, for $1.365 million in 2013, for $3 million (plus a 12 percent ownership stake) in 2008 and for $4 million (plus a 5 percent stake) in 2009, among others.