Google Chrome to Issue Security Alert on Non-HTTPS Sites

LOS ANGELES — In its latest move to boost the security of the web and to encourage site owners to take a more proactive approach to securing their sites, Google’s popular Chrome browser will soon begin to flag sites using the HTTP protocol as being unsafe.

While it is common knowledge that sites using the HTTP protocol are vulnerable to attack and to all sorts of security problems — and the alternative HTTPS protocol that employs Secure Socket Layer (SSL) encryption to secure communications between web clients and servers has long been readily available — most websites have simply not bothered to upgrade their infrastructure.

SSL relies in part on the registration of a digital certificate that identifies the true ownership of a website and then uses this information to encrypt the user’s browsing session for greater security. Most browser software will display a padlock icon or turn the navigation bar green in order to distinguish a secure site from an insecure one. Google will take this a step further by popping a warning on standard HTTP pages.

The move is the result of a proposal from the Chrome Security Team to have user agents (UAs) such as web browsers to “gradually change their UX to display non-secure origins as affirmatively non-secure,” with a goal of “more clearly [displaying] to users that HTTP provides no data security.”

For its part, Google will transition Chrome to trigger these non-secure site warnings in 2015. The popular search engine is already giving a slight boost to secure HTTPS sites in its rankings, with the weight of this factor expected to grow significantly as its security initiatives roll out.

While currently a gradual and incremental shift towards securing the web through rewarding proactive sites for their customer care, the punitive end of Google’s “carrot and stick” approach will surface when the visitor to a non-secure site is displayed a warning that it is a questionable resource that they visit at their own peril. Although the company is attempting to ease the countless HTTP sites into compliance, its intention to ratchet up the heat is clear.

“We all need data communication on the web to be secure (private, authenticated, untampered),” the team noted in a recent blog post. “When there is no data security, the UA should explicitly display that, so users can make informed decisions about how to interact with an origin.”

The team explains that there are three basic transport layer security states applicable to websites, which include “Secure” (sites using valid HTTPS), “Dubious” (sites with valid HTTPS but mixed passive resources or with minor TLS errors), and “Non-secure” (covering sites with broken HTTPS or old style, basic HTTP).

Complicating the matter for many adult website operators is the fact that all elements of a page must be served via HTTPS for an otherwise valid HTTPS page to be considered secure. This means that although a site has a valid security certificate and follows the SSL protocol, third-party content that is not securely delivered will “break the lock” and trigger the insecure site warning.

For example, the common use of iframed ads and content, such as live cam widgets and other add-ons, served via HTTP, will render a secure site insecure. This problem will persist until all affiliate programs, ad networks and service providers such as content plugins, statistics tools and traffic exchanges make their tools secure and available via HTTPS.

The writing is now clearly on the wall, with website operators receiving ample warning to up their game — or be lumped in together with the web’s scammers and non-professional (read “untrustworthy”) websites.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Polish Government Proposes AV Mandate for Adult Sites

Poland’s Council of Ministers on Tuesday endorsed a proposed national law that would require sites and platforms to age-verify users to prevent minors from accessing adult content online.

Brazil Launches Complaints Page for AV Violations, Other Issues

Brazil’s National Data Protection Authority (ANPD) on Monday debuted a portal where citizens can report possible violations of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

FSC Launches 'Speak Out' Media Campaign for Creators

The Free Speech Coalition (FSC) has announced the launch of FSC Speak Out, a media campaign for content creators to tell their stories.

Pineapple Support, Stripchat to Host LGBTQ Support Group

Pineapple Support and Stripchat are hosting a free online support group for LGBTQ+ individuals within the adult industry, titled "LGBTQ and Proud."

Pornhub Awards Fiesta: A Night of Music, Dancing and Camaraderie

The eighth annual Pornhub Awards transformed Los Candiles Night Club in Glassell Park into a celebration of glamour, glitter, fashion and fame Wednesday night, as performers, creators and industry insiders toasted the year’s winners and danced late into the night while Diplo and Midnight Mary kept the party pulsing from behind the decks.

Ukrainian Parliament Rejects Porn Decriminalization Bill

The Verkhovna Rada, Ukraine’s parliament, on Thursday voted against passage of a bill that would have decriminalized the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

FSC Launches Pride Fundraising Drive

The Free Speech Coalition (FSC) has launched its Pride Fundraising Drive to support its efforts on behalf of the LGBTQ+ community.

Cultpix Debuts AI-Generated Vintage Adult Films at Cannes

At this year’s Cannes Film Festival, B-movie streaming service Cultpix debuted a collection of AI-generated short films drawn from erotic magazine photo spreads published 50 years ago.

Ofcom Fines Youngtek Solutions $800K for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed fines totaling 600,000 pounds (more than $800,000) against adult site operator Youngtek Solutions for failing to implement age checks and respond to information requests as required for compliance with the Online Safety Act.

Pornhub Launches Lesbian Site 'Pornhub Sapphic'

Pornhub has launched Pornhub Sapphic, a site dedicated to female and non-binary content and creators.

Show More