Video: Larry Flynt Sounds Off About Measure B, Piracy on Bloomberg TV

BEVERLY HILLS, Calif. — When asked if adult companies would shoot films outside of Los Angeles in light of the recent 9th U.S. Circuit Court of Appeals decision upholding Measure B, Hustler founder Larry Flynt told Bloomberg TV that most companies are already shooting in the desert, Mexico, Canada or other places.

Flynt explained that remote shooting is no more costly than shooting local because an extended stay in those places yields more content.

The adult industry leader also said the public isn’t getting the truth about Measure B and stressed that the initiative doesn’t protect porn talent, noting that there’s been maybe only a half-dozen HIV cases in adult in the last 20 years, and when compared to the national average the number is minimal.

Flynt said the industry does an excellent job of policing its own health and Measure B is nothing more than an orchestrated way to shut down adult.

In response to the inquiry about some companies already adopting a condom-only policy, Flynt said he’s spoken with the major studios and based on his talks and marketing research consumers are simply not buying films that show actors using condoms.

Flynt also addressed the “changing dynamic” of porn, noting that it's no longer a "man's thing" citing the rise of women’s and couple's porn and the chronic pirating of copyrighted content.

Despite dwindling print publishing and DVD sales, Flynt did say that there will always be a market for quality porn.