LOS ANGELES — Playboy, Inc. has launched its Great Playmate Search for two models in its Playmate Pictorial and Inside Cover competitions.
The submission period runs until Oct. 1, after which fans can cast one free vote per day — with enhanced voting options available — for their favorite model. Fifty finalists will be judged by Shanna Moakler, Daphnée Duplaix, Summer Altice, Brande Roderick, and Gillian Nation, among others.
The winner of the Pictorial competition will be featured as the Playmate of the Month in the Spring 2026 issue of Playboy Magazine and included in the official 2027 Playboy Calendar; the winner will also receive a $25,000 cash prize, one year of free Honey Birdette lingerie sets, and modeling opportunities with Playboy partners, among other prizes. The winner of the Inside Cover competition will be featured on the inside cover of an issue of Playboy and receive a $15,000 cash prize, one year of Honey Birdette lingerie, and modeling opportunities with Playboy partners, among other prizes. Twenty runners-up will each receive a $350 Honey Birdette lingerie set.
“This search marks the return of one of Playboy’s most celebrated traditions, the Playmate of the Month, with a fully digital, fan-engaged competition designed to give women around the world the opportunity to join Playboy’s legacy,” said a rep. “Fans who participate in rounds of additional paid voting will unlock exclusive content from their favorite contestant.”
To register for the competition, visit Playboy.com; for more information, contact claire@wearesavi.com.
