Bruno Gmünder Relaunching With New Shareholder Structure

BERLIN — The Berlin, Germany business operations of the former Bruno Gmünder Group, a leading gay media company, will be resumed by the Bruno Gmünder GmbH. The new managing directors are Frank Zahn and Michael Taubenheim.

With a new shareholder structure, the company will be relaunched.

After experiencing difficulties in the last few months, it has been sold retroactively as of Nov. 1 to Zahn, who has founded the new company, Bruno Gmünder GmbH.

Bruno Gmünder continues to support the company as a minority shareholder.

He says he is delighted "that the media company Bruno Gmünder with Frank Zahn has succeeded in positioning itself new, making it well equipped for the future.

“My successors bought an agile, healthy and diverse company in 2011, however they financed it with borrowed funds and high risks. That they failed is very regrettable for all involved, but especially for all employees, friends and colleagues it became a heavy burden. Frank Zahn has now taken over the responsibility for the company and I fully support his work."

Zahn, a lawyer, reports that he is taking on the challenge with enthusiasm.

"I come from the gay community, and it was always my desire to be able to do something for the community," he said.

Still, he remains a businessman. "Of course the great potential that the company offers motivated me to make this acquisition," he said. "Here a modern multi-channel strategy has already been implemented, one which offers unique opportunities, which we will continue to expand upon."

The company has followed a networked concept for years, in which the production, distribution and direct sale are available from a single source.

Included in this strategy are, among others, book labels, the retail chain, mail order and the Spartacus brand. The traditional core areas of the company's focus continue to be books, magazines, travel guides, and a flourishing wholesale and retail trade.

“Here we have our greatest expertise, and we will now be placing more value, without losing sight of the digitalization of the market," Zahn said.

This is a corporate strategy that managing director Taubenheim also shares. Taubenheim says he stands for continuity within the company and will put more emphasis on the area of publishing. New media is a field which he particularly wishes to develop further. 

"The strong networking of the community via social networks offers tremendous opportunities, precise and custom-fit with the development of community products,” Taubenheim explained. “The more points of interaction we find here with the community, the more we can recognize real needs, becoming a real service provider for gay men. And our products will become more relevant and successful."

Supporting the managing director are the company’s 70 employees.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Andie Anderson Makes Her MILFY Debut

Andie Anderson has made her debut for Vixen Media Group studio imprint MILFY, alongside Isiah Maxwell and Hollywood Cash.

Bodispa Inks Distro Deal With Shunga

Bodispa has signed a distribution deal with Shunga Erotic Art.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters by country in February and March.

EIS Acquires Willie.nl, Willie.be

German wellness group and Satisfyer parent company EIS has acquired Willie.nl and Willie.be.

Orion Expands Cottelli 'Fantasy' Line

Orion Wholesale has added four new lingerie sets to its Cottelli Fantasy collection.

Biird's 'Namii' Highlighted on Bustle

Bustle has featured Biird’s Namii in a roundup about clitoral stimulators.

Peachy Alice Fronts Latest From Immoral Productions

Peachy Alice stars in a new trilogy from Immoral Productions, alongside Charlie Dean, Matt Bird, and studio honcho “Porno Dan” Leal.

Blush Expands 'Aria' Collection With 4 New Vibes

Blush has introduced four upgraded versions of vibrators from its Aria collection.

Jessi Rae Signs Exclusive Contract With Vixen Media Group

Vixen Media Group (VMG) has signed Jessi Rae to an exclusive contract.

BranditScan Launches 'Referral Rush' Promo

BranditScan has launched its Referral Rush promotion for creators.

Show More