Takes Ad at N.Y.'s Times Square

NEW YORK — has turned a contest’s winning design — two hands making the shape of a heart with a tagline that reads “All You Need is Hand” — into an enormous 54’x48’ billboard in New York City's Times Square above a Stoli Vodka ad.

The ad was the result of Pornhub’s Creative Director Contest a few months back, according to a company official, and cost about $100,000.

The graphic design is a play on the Beatles’ popular song, “All You Need is Love."

"To celebrate billboard’s unveiling, Pornhub hired the Gotham Rock Choir to sing an original Pornhub-themed a cappella rendition of 'All You Need Is Love,'” the official said.

But when the choir sings the song, "love" is substituted with "head." A video of the choir singing the song is available here.