SAN DIEGO — A new web portal offering Naughty America business-to business opportunities has debuted at NaughtyAmericaBusiness.com.
The one-stop, full-service website is now open for business, Naughty America CEO Andreas Hronopoulos said. The site provides direct access to its affiliate program, as well as its content, product and licensing offerings, for partnering companies.
The company's current focus on B2B, according to Hronopoulos, stems from growing consumer demand for fresh material and its famous brand.
"We are going through an interesting shift right now," Hronopoulos told XBIZ. "Right now, there is a drought in content."
The online adult entertainment industry has transformed itself several times through the past decade, and so has Naughty America, Hronopoulos said, noting that the company recently pulled all of its content off tube sites it previously worked with.
"For the adult biz, from 2003 to 2007, it was all about industrial output — produce as much material that was humanly possible; from 2007 to 2013, it was about tube sites and consolidation in the industry," he said. "But now, in 2014, customers are craving new content, and there is so much to be made in advertising."
With the new B2B initiative, the company is offering a rich array of products and services for adult entertainment companies to capitalize on, including Naughty America's affiliate program, NaughtyRevenue.com, which offers revshare and CPA (pps) plans for the its 37 websites.
The company also is offering its content for tube sites, video-on-demand, broadcasting and mobile, and is providing access to its uniquely branded products like TonightsGirlfriend.com.
"In the case of TonightsGirlfriend, we feel that everyone should have the right to sell it, so we are offering a plug-in and we will host it," Hronopoulos said.
In addition, he said, the company is now licensing its brands for merchandise, including sex toys and novelties.
"Naughty America is open for business," he said. "We've always believed that there is an opportunity for our brand, content, products and user experience to be leveraged to work with other businesses. There's a way to work with everyone."
Hronopoulos noted that the Naughty America team will be in Europe for all three upcoming adult tradeshows, including XBIZ EU in London, to promote NaughtyAmericaBusiness.com. The Naughty America team also will be at the MIPCOM content market show in Cannes.
"We are going to Europe, Chevy Chase-style," he said.