Settlement to Strip Adult Retail Chain's Brand Name

GOLDEN VALLEY, Minn. — A lawyer for the Fantasys adult retail chain has signed off on a civil judgment offer that will strip the brand name off of its three stores and forbid its operators from using "fantasy" in connection with the marketing of adult sex toys and novelties.

The offer, which Fantasys operators agreed to, goes even further.

Fantasys must disable its FantasysyRUs.com website, destruct its related Facebook and Twitter pages marketing the brand, change its telephone listings and pay up $5,000.

Fantasys also will be on the hook for attorneys fees and court costs to be determined by a judge.

"Defendant’s deceptive trade practices have caused and continue to cause monetary damage to Fantasy House," the initial complaint filed by Fantasy Gifts read.

Fantasy Gifts, an adult retailer founded in 1993, claimed in a federal suit filed in November that Fantasys infringed on its blue-chip, trademarked store name by operating three stores, as well as retail website.

Fantasy Gifts operates stores in Minnesota, including in St. Louis Park, St. Paul, Lakeville, Minneapolis, Fridley, Crystal, Coon Rapids, Burnsville and Bloomington.

Fantasys, the much smaller of the two chains, has two stores in Minnesota — East Grand Forks and Ramsey — as well as one in Fargo, N.D.

Both parties recently delivered a notice of settlement to a federal judge for approval.

Attorney Clyde DeWitt, who represented Fantasy Gifts, declined comment to XBIZ because the case isn't yet finalized; attorney Randall Tigue, who represented Fantasys, wasn't immediately available for comment.

View Fantasys court docs

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of lingerie.

Playharda Introduces 'AquaPulse Trio' Shower Massager

Playharda Wholesale has debuted the AquaPulse Trio shower massager with interchangeable heads.

Sportsheets Releases New Training Video for 'Shadow' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the Sex & Mischief line’s Shadow Collection.

Orion Debuts 'Ultimate Sex Stool' From 'The Banger' Line

Orion Wholesale has introduced the new Ultimate Sex Stool from its Banger line.

Pornhub Unblocks UK Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in the United Kingdom will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s U.K. age-verification process.

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Show More