Settlement to Strip Adult Retail Chain's Brand Name

GOLDEN VALLEY, Minn. — A lawyer for the Fantasys adult retail chain has signed off on a civil judgment offer that will strip the brand name off of its three stores and forbid its operators from using "fantasy" in connection with the marketing of adult sex toys and novelties.

The offer, which Fantasys operators agreed to, goes even further.

Fantasys must disable its FantasysyRUs.com website, destruct its related Facebook and Twitter pages marketing the brand, change its telephone listings and pay up $5,000.

Fantasys also will be on the hook for attorneys fees and court costs to be determined by a judge.

"Defendant’s deceptive trade practices have caused and continue to cause monetary damage to Fantasy House," the initial complaint filed by Fantasy Gifts read.

Fantasy Gifts, an adult retailer founded in 1993, claimed in a federal suit filed in November that Fantasys infringed on its blue-chip, trademarked store name by operating three stores, as well as retail website.

Fantasy Gifts operates stores in Minnesota, including in St. Louis Park, St. Paul, Lakeville, Minneapolis, Fridley, Crystal, Coon Rapids, Burnsville and Bloomington.

Fantasys, the much smaller of the two chains, has two stores in Minnesota — East Grand Forks and Ramsey — as well as one in Fargo, N.D.

Both parties recently delivered a notice of settlement to a federal judge for approval.

Attorney Clyde DeWitt, who represented Fantasy Gifts, declined comment to XBIZ because the case isn't yet finalized; attorney Randall Tigue, who represented Fantasys, wasn't immediately available for comment.

View Fantasys court docs

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Report: UK Film Classification Board to Monitor 'Extreme' Content Online

The U.K. government has tapped the British Board of Film Classification (BBFC) for a pilot program to monitor online pornography for illegal and “extreme” content, as it prepares to enforce new content restrictions, British media outlet Sky News is reporting.

Our Erotic Journey Taps Polly Chen for Sales Team

Our Erotic Journey (OEJ) has hired Polly Chen for its U.S. sales team.

Orion Debuts 4 New Styles From Cottelli Lingerie

Orion Wholesale has introduced four new styles from its Cottelli Lingerie line.

New Federal Report Slams Debanking but Ignores Adult Industry

The Office of the Comptroller of the Currency (OCC) on Wednesday released a report on debanking activities at nine large national banks, but omitted any mention of the adult industry, despite previously identifying it as a sector facing banking discrimination.

EU Court Rejects Stripchat Challenge of Past VLOP Designation

The EU’s General Court on Wednesday ruled against Stripchat in a lawsuit seeking to annul a 2023 European Commission decision designating the site as a “very large online platform” (VLOP) under the Digital Services Act (DSA).

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

Aylo Case Against Utah VPN Rule on Hold Pending Legislative Changes

A federal court has paused Aylo’s suit over a Utah law making adult websites liable if minors bypass age verification by circumventing geolocation efforts, until the state legislature can meets to potentially amend the statute.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Show More