BARCELONA — ExoClickMobile on Friday said it signed an exclusive agreement with xHamster.com to manage all of its mobile inventory.
"Xhamster recognized the need to have a transparent and stable partner capable to manage its growing mobile inventory on the long run. As we have been monetizing xHamster's web ad spots for years, it was a logical move to extend our services to its mobile traffic," Exoclick exec Geoffrey Bonnechère said.
Through it's proprietary ad serving technology, ExoClick allows clients to makes it easy-to-create mobile campaigns, target the right devices and niches, split test banners, manage statistics and track results in real time.
"To answer to the increasing demand of mobile traffic we launched a dedicated Mobile Marketplace gathering an impressive list of premium adult mobile sites to which xHamster was added," Bonnechère said. "Our advertisers have the ability to pick the adspot they want and to manage everything on their own, worldwide, which help us to cover 99 percent of our mobile inventory".
ExoClick serves 55 billion ad impressions per month, including 9 billion mobile impressions.