BARCELONA — ExoClick is offering a retargeting tool to its clients worldwide.
The company said that retargeting is basically the idea of targeting specific users who have already shown some interest in a product or brand.
It is generally said that about 2 percent of possible buyers will actually complete their purchase on the first visit. Retargeting brings back the other 98 percent for them to complete the purchase process.
"The conversion rates we see on these campaigns are amazing," said Benjamin Fonze, CEO of ExoClick.com. "We beta-tested the feature with different products, from webcams to men health products and we see conversion rates from 300 percent to 600 percent higher compared to standard campaigns, with very high ROI for our advertisers. It is a win-win as it allow us to generate more sales for our advertisers and increase the value of the traffic of our publishers."
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