Known as “Keyword Companion,” the Romanian-based company has used the tool for several years to help clients market their websites, according to Richard East, a consultant for Clausbrick.
According to East, the application allows webmasters to manipulate keywords to improve ratings and maximize traffic.
“Keyword Companion is not a research tool,” East said. “There are many [research tools] that do a very good job on the market. It [Keyword Companion] is an effective and valuable manipulation tool. The product allows you to create dynamic and extremely relevant ad groups in seconds.”
SEO firms use ad groups to generate variation after variation of possible keywords an Internet user might select to search for a given site or product.
East did not discuss precisely how the software works, but he did stress that it could be used by webmasters to optimize results on search engines such as Google, Yahoo, MSN, Miva and Enhance.
According to East, the decision to make the tool available to the public was made in response to numerous requests by clients who asked for a commercial version of the product.
