The company said the move is in direct response to growing feedback from its publishers.
Available to all publishers within the AdXpansion network, the company said Paxum provides publishers with a secure alternative for receiving their electronic payouts.
“Our goal is to provide AdXpansion publishers with more ways to earn revenue and receive secure and reliable payouts," said Nigel Williams, vice president of AdXpansion.
With the addition of placing dual-layer text ads on publisher sites, the company said publishers can earn more from their traffic.
“At the request of our publishers, we are pleased to introduce Paxum as one of our payout methods," Williams said. "At the same time, we’ve also added dual-layer text ads with images for earning additional revenue.”
Existing AdXpansion publishers can login to their accounts immediately to update their payout method. AdXpansion will continue to offer check and wire payout methods.
For information regarding how to add dual-layer text ads to sites, or for any additional information, publishers are encouraged to contact their account manager directly.
