BEVERLY HILLS, Calif. — Hustler’s internet division announced Cory Wayne as its new Director of Business Development.
Wayne is an industry veteran who comes from Wegcash where he was Director of Marketing and Business Development.
The company said Wayne’s roll will include both adult and mainstream online development opportunities and expansion.
"Cory is a very talented marketer who understands the intricacies of traffic relationships in our space," said Brad Eells, VP & GM of LFP's Internet Group. "HustlerCash will be rolling out a host of dynamic new products in 2010, and Cory will play an key role in ensuring their success in the marketplace."
Wayne will also manage both organic and paid traffic opportunities for Hustler’s already successful line of paysites.
“This is an opportunity that I feel anyone would be excited to take on. I welcome not only the challenges ahead, but also the excitement of working with such a well-respected and highly successful brand,” Wayne said in a statement.
He added, “Hustler is a brand that everyone recognizes, it’s a brand that all affiliates recognize, it’s a brand with a storied history for free speech, it’s an opportunity for me that I couldn’t say no to.”