LONDON — U.K. media regulator Ofcom has ramped up its ongoing Online Safety Act (OSA) compliance investigations into PlayVids/PeekVids operator Sun Social Media and PimpBunny operator Superb Convert.
The agency began investigating Sun Social Media, which operates the sites PlayVids, PeekVids, PornFlip and PornoEggs, in November 2025, as part of a push to monitor sites that the agency said appeared to have benefited from a wave of users avoiding larger sites that had complied with the OSA’s age assurance mandate.
On Monday, Ofcom notified Sun Social Media of the agency’s provisional determination that the company has failed to comply with age assurance requirements under the OSA.
“We have reasonable grounds to believe that Sun Social has failed to comply with its duty to use highly effective age assurance to ensure that children are prevented from encountering pornographic content on its services, as required by section 12 of the Act,” the agency stated.
Ofcom also provisionally found that Sun Social has failed to respond to a statutory request for information.
The agency said it has now similarly cited Superb Convert, which operates PimpBunny, for allegedly failing to respond to a statutory request for information. Ofcom is therefore expanding the scope of its investigation into Superb Convert. The agency launched that inquiry in May.
