As more users search and enter their preferred websites via their iPhone, merchants need the ability to accept payments by all methods on the iPhone as well, the company said.
Admob.com’s 2009 statistics show that the iPhone is a leader in the worldwide smartphone market share in regards to web usage, which is estimated at 65 percent. Regional statistics show the U.S. and West European countries are at the forefront of the trend.
“As we all know, the easier it is for the visitor to pay, the easier the join,” JoeD, Webbilling chief of marketing, told XBIZ. “It is mandatory to cater to the surfing needs of every user online when it comes to billing. If your site has been created iPhone-friendly, but the billing page doesn’t work properly on the device, you are not helping your conversions and maximizing revenue.”
Webbilling.com offers two billing methods for Europe: Direct Debit (where funds are withdrawn directly from the end customers’ bank accounts) and Advanced Direct Pay (where the user can take advantage of the ability to wire money to local bank accounts), with more options on the way.
Education in the credit and debt culture in Europe is the first step in understanding how the Webbilling solutions can add significant revenue to the bottom line of every ecommerce enterprise with E.U. traffic, without cannibalizing merchants’ credit card sales, JoeD added.
For additional information on Webbilling’s non-card payment platform for Europe, email marketing@webbilling.com.