The latest company to roll out a creative new web-app is Pink Visual, which just completed work on a new tech-themed series of games called ITouchHer.com.
For the uninitiated, the iPhone comes bundled with Apple's Safari web browser, which can navigate through regular web pabes, albeit more slowly, and optimized web pages, which present content in a leaner, more mobile-friendly environment. At the same time, the iPhone also lets users install any number of mini-programs, called apps.
Apple forbids porn-themed apps, but Pink Visual worked around that ban by simply building an optimized website that emulates the look and feel of an app. Users who don't have an iPhone can take a look by dialing up ITouchHer.com on a regular web browser.
The web-app offers a series of multiple-choice puzzle games, including one trivia game that tests users with in-depth questions about the history of computing. Pink Visual said they're aiming to woo the nerd crowd with this one.
“We wanted to create a web-app that would not only appeal to the typical adult consumer, but also to the gadget-hungry Gizmodo and Engadget crowd,” said Lea Busick, subscription site and affiliate program director for Pink Visual. “With that in mind, it didn’t take us long to decide to create a game application with a variety of sexy and funny games that iPhone users can get a kick out of playing and then share and compare their scores with others by posting the results to social networking sites like Facebook, Twitter and MySpace.”
Busick added that because of Apple's ban, Pink Visual is only too happy to keep building web-apps.
“Even though we think their guidelines are a bit ill-conceived, web-apps are currently the only legitimate way to get around those guidelines,” Busick said. “I suppose we could have resorted to playing a ‘bait and switch’ game with Apple, which some other companies have done, but we feel that is a suspect business practice, and something we have no interest in doing. In the ongoing battle between Apple and porn, we at Pink Visual just want the consumer to be the winner.”
To that end, Pink Visual Marketing Coordinator Q Boyer said that the company is going to be soliciting users for ideas for new games while developing more of their own.
“We not only want consumers to enjoy our products, we want them to become part of the creative process, and that philosophy has contributed to the success of our other mobile sites, like iPinkVisual.com,” he said.