The move provides full Webbilling European Direct Debit processing for Germany, Spain, the United Kingdom, Netherlands and Austria, with Advanced Direct Pay for more than 40 additional countries available through MPA3's cascade billing settings.
"Over the past 10 years Webbilling.com has focused on the use of direct debit for the conversion of European traffic with the same immediacy, ease and with the same marketing tools you enjoy with credit card conversion in North America," Webbilling's JoeD said.
These features, according to JoeD, include the capability for immediate access, recurring billing, one-click join/upsells, free/paid trials, cross sales, escalating security levels, the Webbilling Risk Management System, pay-per-anything, one-time and hard goods sales, a robust currency conversion capability and full ownership of customer data.
"This latest integration of Webbilling.com into your MPA3 affiliate program software ensures you the ability to access the 77 percent of potential EU customers who cannot or will not use a credit card online," JoeD said. "[Webbilling offers] real direct debit with no cards of any kind required and a facilitated user-initiated wire transfer for all countries where a physical signature is still required for a debit."
JoeD said that the system allows merchants to keep their current billing solutions in place, while optimizing Webbilling to maximize EU revenue.
"This is additional revenue from the same traffic — found money," JoeD said. "You are already doing all the work to get these surfers to your sites — don't refuse their cash."
The Webbilling.com direct-debit solution is designed to convert prospects as well as to attract more EU affiliates because of higher conversion rates on the traffic they send, while the company's Advanced Direct Pay product provides one more option for users with no credit cards in large markets including France, Italy and Norway.
"Capture every join," JoeD concluded. "Remember, only 23 percent of Europeans own a credit card."