According to the company, while all subscribers receive free cardboard 3D glasses when they join, the site's loyal members will now receive the free "professional" 3D glasses that are made of durable plastic and resemble sunglasses, but with the blue and cyan colored lenses needed for viewing 3D content.
"Our members love the cardboard glasses we send for free to them when they join," Dominic Ford said. "We use the industry's best color filters and a special die-cut printing process to make sure our glasses are comfy and show the best 3D images possible."
"We are always looking for ways to surprise and delight our loyal members," Ford offered. "In our own editing studio we use 'professional' 3D glasses, and we thought our members might like them too."
"They are extremely durable, fit well, and look really great," he added.
The company reportedly began sending out the professional 3D Glasses for free this week to all its members who have been active for at least six months. Every week the company will send out glasses to it members who reach the six-month mark that week.
"We have a very loyal member base, and I want them to know that we are loyal to them, too." Ford concluded. "In addition to the price break on our site that members get after three months (from $24.95 down to $19.95), passing the six-month mark is another milestone we want to reward our members for."
The company boasts that it is already at the top of the customer service game, with emails being answered typically within minutes and a live chat feature that is active whenever Dominic himself is at the computer. The offering of high-quality 3D glasses for free to members is just one more way the company shows how seriously it takes customer service.
The professional 3D glasses can also be purchased at the company's online store for $15 for those who don't want to wait six months to get them for free.