New York Times: Adult Is Moving Away From Scripted Fare

NEW YORK — The New York Times turned its attention on the adult industry to reveal a trend away from plot and toward sex.

But that's nothing new.

“On the Internet, the average attention span is three to five minutes,” Vivid Entertainment Co-Chair Steven Hirsch said. “We have to cater to that.”

To that end, the Times reported that the adult industry has been moving en masse away from heavily scripted fare like "Deep Throat" and toward movies that feature standalone sex scenes, aka vingettes, that can be easily broken up and distributed online.

The Times article looked back to 2005 to find an era when plots reigned supreme, citing Digital Playground's "Pirates" as a prime example of the form. But in the intervening years, the Times argues that vignette-driven porn — which includes everything from straight-up gonzo to reality fare — has taken over.

Digital Playground chieftain and film director Joone noted that of his company's 60 titles in production this year, about half have "little to no" plot. Wicked President Steve Orenstein described a similar trend at his studio.

“The feature is not as big a part of the industry today,” Orenstein said, though he added that Wicked is working on a big-budget feature titled "2040," which he called “an almost Romeo-and-Juliet story between an aging porn star and a cyborg.”

Adult performer Lisa Ann is no stranger to scripted and unscripted titles, having appeared in her share of both. Although she prefers "quick, easy" titles that get straight to the "good stuff," she told XBIZ that she feels like today's industry features a good mix of both.

"You can see mini-stories on Brazzers.com, and you can see features with Wicked, Vivid or Spice Studios," she said. "And there is a plethora of gonzo out there for our short attention span viewers, like myself."

Wayne Hentai, a partner in adult public relations firm Plan 9 Media Group, disagreed more roundly with the Times article.

"Articles and coverage about the porn industry always give the impression that every company puts out features and that those movies are a big part of their release schedule," he told XBIZ. "But anyone who works in this business knows that Wicked and Vivid are exceptions, not the rule, and that features are a tiny fraction of what's being made."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pornhub Unblocks Australia Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in Australia will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s Australian age-verification process.

California Governor Signs Bill Limiting CIPA Claims

Governor Gavin Newsom has signed into law a bill to narrow the scope of the California Invasion of Privacy Act (CIPA), to prevent abusive lawsuits targeting online businesses, including adult websites.

California Enacts Stricter UGC Rules for Adult Sites

Governor Gavin Newsom has signed into law a bill to impose tighter compliance standards for user-generated content (UGC) on adult websites accessible in California.

Minister: UK Aims to Begin Enforcing 'Choking' Ban Before Year's End

The U.K. will soon begin enforcement of a new law criminalizing depictions of “non-fatal strangulation” in adult content, according to a Ministry of Justice official.

XBIZ LA Conference Website Now Live, Registration Open

The event website for the XBIZ LA conference is now live, offering comprehensive information about the upcoming event, taking place Jan. 7-10 at the JW Marriott L.A. LIVE.

CrakRevenue Launches Mobile App for Real-Time Affiliate Alerts

CrakRevenue has launched Aff Companion, a mobile app that sends affiliates real-time notifications about clicks, conversions, and revenue.

Goddess Lilith Launches New Official Website Through PAYSITE

Goddess Lilith has rolled out her new official site, QueenGoddessLilith, through PAYSITE.

Pineapple Support to Host 'Reclaiming Intimacy' Support Group

Pineapple Support is hosting a free online support group for performers with trauma-impacted intimacy issues.

Ofcom Cites Web Prime, Porntrex for Alleged AV Violations

U.K. media regulator Ofcom on Tuesday notified two operators of adult websites of the agency’s provisional determination that the companies have failed to comply with provisions of the Online Safety Act.

FSC: Utah Excise Tax on Adult Content Goes Into Effect October 1

The Free Speech Coalition (FSC) has issued an advisory that the Utah Excise Tax goes into effect tomorrow.

Show More