New York Times: Adult Is Moving Away From Scripted Fare

NEW YORK — The New York Times turned its attention on the adult industry to reveal a trend away from plot and toward sex.

But that's nothing new.

“On the Internet, the average attention span is three to five minutes,” Vivid Entertainment Co-Chair Steven Hirsch said. “We have to cater to that.”

To that end, the Times reported that the adult industry has been moving en masse away from heavily scripted fare like "Deep Throat" and toward movies that feature standalone sex scenes, aka vingettes, that can be easily broken up and distributed online.

The Times article looked back to 2005 to find an era when plots reigned supreme, citing Digital Playground's "Pirates" as a prime example of the form. But in the intervening years, the Times argues that vignette-driven porn — which includes everything from straight-up gonzo to reality fare — has taken over.

Digital Playground chieftain and film director Joone noted that of his company's 60 titles in production this year, about half have "little to no" plot. Wicked President Steve Orenstein described a similar trend at his studio.

“The feature is not as big a part of the industry today,” Orenstein said, though he added that Wicked is working on a big-budget feature titled "2040," which he called “an almost Romeo-and-Juliet story between an aging porn star and a cyborg.”

Adult performer Lisa Ann is no stranger to scripted and unscripted titles, having appeared in her share of both. Although she prefers "quick, easy" titles that get straight to the "good stuff," she told XBIZ that she feels like today's industry features a good mix of both.

"You can see mini-stories on Brazzers.com, and you can see features with Wicked, Vivid or Spice Studios," she said. "And there is a plethora of gonzo out there for our short attention span viewers, like myself."

Wayne Hentai, a partner in adult public relations firm Plan 9 Media Group, disagreed more roundly with the Times article.

"Articles and coverage about the porn industry always give the impression that every company puts out features and that those movies are a big part of their release schedule," he told XBIZ. "But anyone who works in this business knows that Wicked and Vivid are exceptions, not the rule, and that features are a tiny fraction of what's being made."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Pearl Industry Network Launches Creator Networking App Beta

Industry trade group Pearl Industry Network (PiN) has launched beta testing for the PiN Member App, a networking and collaboration tool for content creators.

FSC: W.V. Age Verification Law Takes Effect June 12

The Free Speech Coalition has issued a reminder notice that West Virginia's age verification law takes effect on June 12, 2026.

Pineapple Support Taps Brad Mitchell, Jean-Micheal Veen for Senior Leadership Positions

Pineapple Support has named Brad Mitchell as its new board president and Jean-Micheal Veen as technology and development chair.

Polish Government Proposes AV Mandate for Adult Sites

Poland’s Council of Ministers on Tuesday endorsed a proposed national law that would require sites and platforms to age-verify users to prevent minors from accessing adult content online.

Brazil Launches Complaints Page for AV Violations

Brazil’s National Data Protection Authority (ANPD) on Monday debuted a portal where citizens can report possible violations of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

FSC Launches 'Speak Out' Media Campaign for Creators

The Free Speech Coalition (FSC) has announced the launch of FSC Speak Out, a media campaign for content creators to tell their stories.

Pineapple Support, Stripchat to Host LGBTQ Support Group

Pineapple Support and Stripchat are hosting a free online support group for LGBTQ+ individuals within the adult industry, titled "LGBTQ and Proud."

Pornhub Awards Fiesta: A Night of Music, Dancing and Camaraderie

The eighth annual Pornhub Awards transformed Los Candiles Night Club in Glassell Park into a celebration of glamour, glitter, fashion and fame Wednesday night, as performers, creators and industry insiders toasted the year’s winners and danced late into the night while Diplo and Midnight Mary kept the party pulsing from behind the decks.

Ukrainian Parliament Rejects Porn Decriminalization Bill

The Verkhovna Rada, Ukraine’s parliament, on Thursday voted against passage of a bill that would have decriminalized the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

Show More